Sarah Lubetsky

Curious creative. Strategic leader. Sense maker.

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About me


Hi, I’m Sarah

I guide teams to create high-performing products and features while balancing the needs of users, stakeholders, and business goals.

A practiced systems-thinker, I’m skilled in navigating the complexities of regulated industries and the craft of creating experiences for multi-platform products at scale.

Leveraging my background in behavioral science, I empower users to take on new habits like managing their privacy and improving their health. Leveraging my UX expertise and design thinking, I create data-driven and engaging user experiences that are easy to use.

I’m seeking my next opportunity in Product Management or Content Design Leadership, and I’d love to help you solve your trickiest product challenges and help reach your goals.


Skills

Content design

Content management throughout the product lifecycle for web, mobile, and mixed-platform devices.

Skills:

  • Information Architecture
  • UX strategy
  • Standards development
  • Competitive analysis
  • Voice and tone framework
  • User-centered design and content
  • Microcopy and editing
  • Wireframes, journey mapping, and design iteration
  • Content audits
  • Terminology management
  • Sprint leadership

Team lead

Guiding and supporting teams through clear, actionable feedback, strategic communication, and operational planning.

Skills:

  • Consultant and design direction across work streams
  • Quality workshop lead
  • Mentoring and onboarding support
  • Horizontal leadership – defining collaboration models across multiple teams
  • Cross-functional leads partnership (Engineering, design, compliance, policy, marketing, legal, etc.)
  • Process development and operations management

Product management

Strategy leader experienced in developing products from concept through delivery and optimization.

Skills:

  • Developing vision and roadmap throughout the product lifecycle
  • Data-driven decision making
  • User research – qualitative and quantitative
  • Go-to-market planning and brand story
  • North-star design and concept development
  • Feature prioritization and MVP scoping
  • Communicating strategy and design decisions to align with executive leadership and stakeholders

Health tech

Over 10 years of experience in public health, focusing on health communications and digital health product development.

Skills:

  • Project management
  • Partnering with behavioral scientists to deliver proven outcomes
  • Risk communication
  • Behavior change strategy
  • Intervention planning
  • Gamification of behavior change
  • Program evaluation
  • Motivational interviewing
  • Needs assessment


Contact Me

Let’s build something together.

Open to opportunities in product and content design leadership.

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