Hi, I’m Sarah
15 years leading content design across complex systems.
Guiding teams, shaping workflows, and building frameworks that improve quality, speed, and consistency at scale.
Content design is evolving, and as products become more complex and AI becomes embedded in experiences, the role of content design is shifting. More than ever, content design is about structure, logic, and scalability. My work focuses on building those systems.
I am looking for my next opportunity in UX strategy and content design leadership. I would love to help solve your toughest product challenges and build a team of talented practitioners to achieve your goals.
Skills
Content Systems & AI-Enabled Design
- Content systems and structured content design
- Information architecture for complex products
- UX content strategy at scale (0→1 and growth)
- Content standards, governance, and quality systems
- Voice, tone, and terminology frameworks
- Prompt design and AI-assisted content workflows
- Content evaluation and iteration (qualitative + heuristic)
- End-to-end UX writing across web, mobile, and multi-platform
Leadership, Strategy & Team Enablement
- Leading designers across cross-functional initiatives (dotted-line leadership)
- Mentorship, coaching, and capability building
- Defining team processes, workflows, and operating models
- Driving alignment across product, design, engineering, and stakeholders
- Translating ambiguity into clear strategy and execution
- Influencing product direction through content strategy
- Workshop facilitation and decision-making frameworks
- Scaling quality and consistency across teams
Sarah Lubetsky 