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Select a project to learn more about my role in bringing these features and updates to market.
eBay scan to price
Led content design, scaling design patterns across related, AI-powered features, including Scan to price for sports and Collectible Card Game trading cards.
eBay C2C seller acquisition
Led the C2C acquisition & engagement content design pod, implementing experiments across the buyer and seller experiences in the US, UK, and the DE, and shaping C2C messaging strategy across the business.
Centralized account settings for Facebook and Instagram
Strategy, content design, information architecture, research, launch planning, and regulatory review prep support.
Meta account and Meta Horizon profile in Accounts Center
Led content design for interop features and integrated the new account and profile into the cross-product settings platform
Meta Verified – setting and profile sync
Setting entry point placement, profiles, and profile info syncing content.
Accounts Center connected experiences
Connected experiences content design – multiple cross-app settings launched with the new centralized setting surface on Instagram, Facebook, and Messenger.
My experience as a cross-functional leader through a multi-year collaborative process to launch Accounts Center and grow the platform to include 40+ account settings from Facebook and Instagram.
Community health campaign – WIN Network Detroit
Developed localized program brand, digital assets, and communication strategies for high-risk populations. Grant writing, program development, content strategy
Johnson & Johnson, Inc. Health Partner suite of products
Content design and development, strategic planning, and behavioral design.
My Health Discovery – Mobile health risk assessment
Sarah Lubetsky 