Sarah Lubetsky

Curious creative. Strategic leader. Sense maker.

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Past projects

This section is under construction. Please forgive inactive links!

Select a project to learn more about my role in bringing these features and updates to market.


Leadership

Centralized account settings for Facebook and Instagram

Strategy, content design, information architecture, research, launch planning, and regulatory review prep support.

Meta account and Meta Horizon profile in Accounts Center

Led content design for interop features and integrated the new account and profile into the cross-product settings platform


Meta Verified – setting and profile sync

Setting entry point placement, profiles, and profile info syncing content.

Accounts Center connected experiences

Connected experiences content design – multiple cross-app settings launched with the new centralized setting surface on Instagram, Facebook, and Messenger.


UX Detroit – May 2023

My experience as a cross-functional leader through a multi-year collaborative process to launch Accounts Center and grow the platform to include 40+ account settings from Facebook and Instagram.

Community health campaign – WIN Network Detroit

Developed localized program brand, digital assets, and communication strategies for high-risk populations. Grant writing, program development, content strategy


Johnson & Johnson, Inc. Health Partner suite of products

Content design and development, strategic planning, and behavioral design.

My Health Discovery – Mobile health risk assessment

Content design and development, strategic planning, and behavioral design.

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